Vacuum your rug regularly as shedding of loose fibers will occur with a new rug (do not use a rotating or brush head on the vacuum cleaner). Promptly clean spills by blotting with a clean, undyed cloth. Do not dry clean or use harsh chemicals that could damage or fade your rug. Never fold your rug for storage or keep in an airtight bag. Avoid direct or continuous exposure to sunlight and rotate your rug to promote even wear. Professional cleaning is recommended on occasion.